Inception Story

Our story began in 2017 when our founder, Sunakshi Agarwal (SRCC and NUS graduate) returned to India. Fueled by a realization that the food we consume plays a pivotal role in shaping our overall well-being, she began her entrepreneurial journey in the basins of Brahmaputra with a direct access to
world class tea.

This soon expanded beyond just dietary considerations when she uncovered her father’s allergic reaction to commercially available soaps. This revelation became the catalyst for a new mission – a mission to understand and appreciate the significance of what we apply on our skin and its direct impact on our health.

As the journey continued, the quest for eco-friendly and distinctive packaging for our products led her to a group of water hyacinth weavers. This encounter became more than just a sourcing opportunity; it became a lesson in the interconnectedness of emotional satisfaction and well-being.

Choosing handmade not only brought joy and satisfaction but also played a role in supporting the livelihoods of countless weavers across the country. This became a cornerstone in the development of our brand, where every product is crafted with care, intention, and a commitment to fostering well-being, both for the consumers and the artisans.

Our brand story is one of a heartfelt journey that started with a simple observation and evolved into a mission to promote a holistic approach to health and happiness.

Mission

  • Nudge people towards using handmade ecofriendly products which supports rural livelihoods and help reserve nature.
  • Generate employment opportunities.
  • Preserve the rich cultural and natural heritage of Indian craftsmanship.
  • Promote women empowerment by proving them opportunities for self-relaince.
  • Promoting Made in India products globally.
  • Build a more equitable, inclusive, and environmentally sustainable future for all.

Vison

As we continues to grow, our vision is beyond business.
It’s a journey of empowerment, where every purchase
supports the aspirations of artisans, fosters sustainable
practices, and preserves cultural heritage.

Belief – Our body is a product of what we eat, what we
apply to our skin and what we surround ourselves with.

Meet Our Team

Powered by the family

Sunakshi Agarwal
Owner
Jayesh Agarwal
Manager (Exports)
Ashna Garg
Product Designer
Ardpure Family
our beautiful artisans

WHAT WE
OFFER

Health

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nutrition

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GYM INCLUDED

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QUALITY

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