Inception Story
Our story began in 2017 when our founder, Sunakshi Agarwal (SRCC and NUS graduate) returned to India. Fueled by a realization that the food we consume plays a pivotal role in shaping our overall well-being, she began her entrepreneurial journey in the basins of Brahmaputra with a direct access to
world class tea.
This soon expanded beyond just dietary considerations when she uncovered her father’s allergic reaction to commercially available soaps. This revelation became the catalyst for a new mission – a mission to understand and appreciate the significance of what we apply on our skin and its direct impact on our health.
As the journey continued, the quest for eco-friendly and distinctive packaging for our products led her to a group of water hyacinth weavers. This encounter became more than just a sourcing opportunity; it became a lesson in the interconnectedness of emotional satisfaction and well-being.
Choosing handmade not only brought joy and satisfaction but also played a role in supporting the livelihoods of countless weavers across the country. This became a cornerstone in the development of our brand, where every product is crafted with care, intention, and a commitment to fostering well-being, both for the consumers and the artisans.
Our brand story is one of a heartfelt journey that started with a simple observation and evolved into a mission to promote a holistic approach to health and happiness.
Mission
- Nudge people towards using handmade ecofriendly products which supports rural livelihoods and help reserve nature.
- Generate employment opportunities.
- Preserve the rich cultural and natural heritage of Indian craftsmanship.
- Promote women empowerment by proving them opportunities for self-relaince.
- Promoting Made in India products globally.
- Build a more equitable, inclusive, and environmentally sustainable future for all.
Vison
As we continues to grow, our vision is beyond business.
It’s a journey of empowerment, where every purchase
supports the aspirations of artisans, fosters sustainable
practices, and preserves cultural heritage.
Belief – Our body is a product of what we eat, what we
apply to our skin and what we surround ourselves with.